We are a

PR Agency

travel boutique PR

TCApr is a luxury boutique PR agency based in Dubai and serving the Middle East markets. We are the only dedicated Hospitality PR Company in the Middle East with a Sales and Marketing arm representing luxury travel, hospitality and tourism in the region. 

At TCApr, our philosophy is a little different, we are not a press release factory; we create tailored content for each of our clients that target a spectrum of media and audiences, giving them what they are most interested in. There is no one size fits all approach at TCApr – with extensive industry knowledge everything we do has an element of integrity and individuality for each of our Clients.

what we do!


TCApr are the experts when it comes to travel and tourism. They are result oriented and offer solid and reliable PR support to the entire group.
Constance Hotels and Resorts
Passion, professionalism and the energy of the whole TCApr team is just remarkable; the team has great creative ideas and always think out of the box to secure best PR results.
Grand Hotel Tremezzo
TCApr are the experts when it comes to travel and tourism. They are result oriented and offer solid and reliable PR support to the entire group.
Mohammed Saeed, General Manager, Royal Caribbean Arabia
During our eight year partnership with TCApr its been invaluable in having an agency that knows the product so well and is able to adapt to the changes in such a dynamic market as Dubai but also understands the history of the property and can communicate effectively in the right tone of voice.
Nathalie Cockayne, General Manager, Melia Desert Palm Dubai
We’ve had a great collaboration with TCApr for the last four years, with their support we’ve organised wonderful FAM trips to our properties, while building relationships with top editors and airlines in the region.
Vivienne Gan, Global Vice President – Communications, Langham Hospitality Group


The finest success stories are usually those which originate from a genuine friendship between passionate individuals who share the same ideas, values, drive and vision. This one is no different.

After a most enjoyable as well as successful cooperation spanning over two decades, Astrid Oberhummer, Andreas Müller and Yvan Vermeesch decided to take their business venture to the next level.