With almost four years of hospitality experience, Hiba is a native Arabic speaker with a flair for providing excellent content that best expresses the brand image. With a background in public relations, traditional and digital marketing, she’s created a number of well-rounded campaign concepts that deliver results. Her former experience in-house with Fairmont, gives her a unique approach to what a client needs, while managing media expectations.

Over 2 years with TCApr responsible for Arabic content and media relations.